The Fords Experience

Whether you are a first time customer or have been visiting us for generations, we are committed to our values including: Integrity, Service and Community.

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Barry's Beliefs

In 1971 Barry Berman had a dream to be a part of the Fords Community.  That dream was more than just about jewelry.  It was about being part of the most special moments in people's lives and creating a memorable experience.  Barry's Beliefs are the values that everyone at Fords Jewelers  practices and celebrates.


Trust is the basis for every relationship.  When you walk into our store, it is the beginning of a relationship that we hope will last for years.  From the quality of the materials we buy, to the vendors we work with to the experience we deliver, integrity matters to us.


Service means a lot of things. It means listening to your interests, budget, and dreams.  It means ensuring you are 100% satisfied with your purchase. It means creating an experience that you will want to repeat.  Serving our customers and community brings us joy and we couldn't imagine doing it any other way.


Fords is a close-knit community and we welcome everyone to visit us.   Since our opening in 1971,  giving back to Fords and the neighboring areas is part of who we are.  From collecting for Toys for Tots to sponsoring holiday lights for our neighbors to enjoy, we are a part of bringing people together to celebrate milestones and achievements.

Experience Our Story


Continued Committment

Starting with a new look and website, keep an eye out as we continue to improve the Fords Experience today and for the generations to come.

Top Honors

After 30 years in the business, we were awarded an honor only given to the top 10% of jewelers in the nation, as we were inducted into the American Gem Society. Along the way, we also became affiliated with the Jeweler’s Vigilance committee, the Fords Business Community, Jeweler’s of America and GIA.

It's Official

Fords proudly served as the official jeweler for the New Jersey Devils from 1995-2017.

More Designers, Same Values

Growth and community involvement continued as we expanded our watch and jewelry lines. We also had the space to showcase hundreds of beautiful diamond creations, from designers such as Art Carved, Scott Kay, and Swarovski. As we have evolved our offerings,  we have never waivered from Barry's Beliefs. 


Seven years after inception, our success allowed us to expand our passion by purchasing the building across the street from our original location increasing our store space from under 600 square feet to the expansive 5000 square foot retail space we call home today.

Five Show Cases and a Vision

Fords Jewelers was founded with just five showcases, five wall cases,  three watch lines and Barry's Beliefs.



Barry and his exceptional Associates are always there to assist you.

- Gary M