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Our History

When it all began…

It all began in February of 1971, with just five show cases, five wall cases, and three watch lines. Seven years later, our success allowed us to expand our passion by purchasing the building across the street. This allowed us to not only increase our store space from under 600 square feet to the expansive 5000 square foot retail space we offer today, but add new sections and offerings to our community.

By 1980, we had further expanded our watch and jewelry lines. We also had the space to showcase hundreds of beautiful diamond creations, from designers such as Gabriel and Co., Mt. Blanc, and Swarovski. Over the next twenty years we continued to offer quality service. We became the official jeweler for the New Jersey Devils in 1995, and remained such until 2017.

In 2000, we were given an honor only given to the top 10% of jewelers in the nation, as we were inducted into the American Gem Society. Along the way, we also became affiliated with the Jeweler’s Vigilance committee, the Fords Business Community, Jeweler’s of America and GIA. We want to congratulate Albert Dahl- for completing 25 years of being a Graduate Gemologist